LinkedIn Groups are an excellent venue for broadening your LinkedIn network. Your LinkedIn network consists of your 1st, 2nd, 3rd degree connections and group members. Joining groups can add dozens, to hundreds, to thousands of professionals to your network in an instant… but how do you know if they are the right professionals for your network? How can you quickly look and determine whether the audience in the 100 groups (50 main + 50 sub groups) you have joined actually fit the description of your prospects, referral partners, centers of influence, etc.?
Here are 3 ways you can quickly check to determine whether the groups you join actually make sense for you to be dedicating your time and energy into your networking, marketing, and prospecting efforts.
1. Check the Group Demographics:
a. Click your Settings Icon in the top right corner of the group page
b. Click Group Statistics
c. Click Through Summary, Demographics, Growth and Activity
2. Do a quick basic search for key words describing your target audience or ideal client profile. ex. CEO, Business Owner, VP, Doctor, Human Resources, Legal, etc.
a. Click on the number of members (top right corner) or the tab ‘Members’, and all members of the group will populate in a list
b. Enter your key word(s) into the basic search bar, then click search.
c. Review the list – is your target in the list? Are there enough members of this group that match your target audience description for you to allocate time networking, prospecting, and marketing in the group?
3. Run an advanced search on your group members.
a. In advanced search, simply check the box to the left of the group you would like to search, then simply go through the remaining and applicable filters, check the boxes that make sense, then click search to view your results.
Groups are an excellent resource for networking, marketing, and prospecting. Think of LinkedIn Groups as a 24/7 networking event. Would you invest time and money into an event that would result in no new contacts, prospects, or referral partners? Probably not. Build your network purposefully – regardless of whether it is on-line or in-person.
- Be the first to give to your new business relationships
- Always pay it forward
- Network with purpose.
Good luck and good networking! Remember… It’s All About Leverage.