Disconnect from the White Noise on LinkedIn… and Prospect at the Same Time? Part 2

Disconnect from the White Noise on LinkedIn… and Prospect at the Same Time? Part 2

If you missed Kurt Foedisch’s Blog (Part 1 of this 3-part series), then check it out here:

Disconnect from the White Noise on LinkedIn… and Prospect at the Same Time? Part 1.

It pretty much covers how and why you might disconnect from other professionals on LinkedIn. This blog is going to address the 2nd point, prospecting while cleaning up your network.

Once you go through and sort your network alphabetically, start scrolling down your list:

Take a look at each 1st degree connection and decide whether they fit any of the following categories (or any other categories you decide that make sense for you):

  1. Client
  2. Prospect
  3. Referral Partner
  4. Center of Influence
  5. Other Business Contact
  6. Disconnect
  7. Thought Leaders
  8. Don’t Know Yet but Want To
  9. Any other “bucket” you can think of

Tip: Just be purposeful… have a reason to be connected to the people you are connected to on LinkedIn. These are my “buckets” – these are not necessarily your “buckets’.

Obviously, you will remain connected to #1, #2, #3, #4, #5, and #7. We will prospect #8 and gauge their actual interest in being in your social network. You will also disconnect from #6.

#8.  In going through your list of connections, you are bound to come across some connections that make sense in that you would like to begin your relationship with them based on their profile, but have not actually had any interaction with yet.

  1. Hover over their ‘information box’ and you will see 3 hyperlinks appear at the bottom, including tag, message, more. Click ‘message’ and a message box will appear.

This is an example message you can work from:

Hi John,

We connected on LinkedIn this past April (See Tip #1 below) but have not yet had the opportunity for a 1:1. I value my network greatly and would love the opportunity to learn more about you and your business. I see that we are connected to more than 20 (see Tip #2 below) of the same connections so we must be networking in each other’s circles already! Please let me know if either of the following dates work for you and we’ll narrow down a time to connect:

Date 1

Date 2

Thanks, John! I look forward to your response!

Good networking,

Bobbie

Tip #1

You can view the date you connected from the relationship tab on their LinkedIn profile. Check out my blog ‘Keeping Track of Your First Degree Connections’ for a step by step process. Then simply scroll to the bottom of the relationship tab to see the date you connected.

Tip #2

Go to your 1st degree connection’s profile. Scroll to the section of the profile where their 1st degree connections are and click ‘shared’ to view the professionals you have in common

Best Practice #1:

Don’t be afraid to try emailing or calling your 1st degree connection. Check their LinkedIn profile in the ‘Contact’ info or the section ‘Best Way to Contact’ for contact information. Remember, LinkedIn is a tool, just like the many other tools you use on a daily basis. Try reaching out with various methods, such as email, phone, card in the mail (yes I said it – snail mail), intro through another connection, another social platform, etc.

Best Practice #2:

Look through their profile for warm touch points. In the message above, I used our common network. Look for other commonalities like alumni, associations, volunteer work, previous employers, etc. Take the time and show you care.

Hope this helps you get your network in order 😉

Remember:

  • Be the first to give to your new business relationships
  • Always pay it forward
  • Network with purpose.

Good luck and good networking! Remember… It’s All About Leverage.

Contact Bobbie for more information on Social Selling training.  Don’t forget to check out our website for our suite of services! 

Bobbie

About Bobbie

Bobbie specializes in helping executives as well as sales & marketing teams maximize client acquisition through the intersection of face-to-face networking combined with social selling techniques. Her customized programs and processes not only help in building the right network of prospects, clients, referral partners, and centers of influence, but also provide techniques to become thought leaders in their industry and stay top of mind with their targets.

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