How Will the Changes to LinkedIn Groups Affect You as Members and Moderators?

LinkedIn is making an effort to simplify group features so they are easier to understand and navigate.  The changes that are taking place were based on internal data on how Groups are currently being leverage.  LinkedIn also states that they have leveraged member feedback before implementing said changes.  If you are not yet aware of the changes, please read Bobbie’s most recent blog, “LinkedIn Group Changes: The Good, The Bad, & The Ugly.

First, let’s revisit why LinkedIn Groups are an excellent resource for all professionals.  Groups are an excellent avenue for increasing your reach, and increasing your network.  Groups give you the ability to contact and engage with other professionals with similar interests that aren’t in your current LinkedIn network.  Groups also allow you to explore specific subject based on your interests professionally and personally.

Basic General Limits for Groups:

As of 10/13/15, LinkedIn has updated limits as they “…believe these limits can accommodate those with a wide variety of interests and yet still encourage quality group management and engagement.”

Group limits for members according to LinkedIn:

  • How many groups can I own and/or manage at one time? 30.
  • How many groups can I be a member of at one time? 100.
    • Note:Once you reach 100, you would need to withdraw from one before you’d be able to request to join a new group.
  • How many groups can I be a moderator of at one time? 50.
  • How many mentions can I use in one conversation? 20.

Group limits per group:

  • How many owners can a group have? 1.
  • How many managers can a group have? 10.
  • How many moderators can be in a given group? 50.
  • How many members can be in a given group? 20,000.

LinkedIn also provides the following information:

If you’re a group owner, manager, or moderator, and want to learn more about how to run a successful group, check out the best practices for managing a group.

If you are currently a moderator for a LinkedIn Group(s), you can also join the LinkedIn Group, Moderator Community for questions, best strategies, key insights, knowledge and healthy discussions.  It’s also available for general or technical feedback on the Groups functions themselves.  Another great resource for Moderators is the Field Guide to LinkedIn Groups.  Click on the link for the differences in owners, managers, and moderators.

So how will these changes affect you?

For Group Members:

  • Since Unlisted Groups will no longer populate in searches, it may be difficult to find more of what groups you are interested in joining.
  • Group discussions and comments will no longer be visible to your 1’st degree connection so you may be more comfortable in engaging with other members.
  • Images are now available so it could make conversations more colorful and eye-catching.
  • @Mentions will allow you to pull more people into conversations since they will be notified of your conversations.

Group Administrators for Open Groups:

  • Members of your groups may now invite other members to join, so it is no longer a solo task on your part to build your membership.
  • Members can also approve requests to join which will also help you from a time standpoint. That is one of the major advantages of LinkedIn, after all – referrals and warm introductions.  This one goes in the win column in my opinion.
  • Group discussions are now going to be posted as the default. So you definitely want to spend some of the time you are saving in other aspects to moderate discussions for appropriate postings and behavior.

Group Administrators for Unlisted Groups:

  • Since your group will not be visible in search results, you will have to invite members yourself.
  • Most likely, because your group is unlisted, it will be difficult to build the awareness of your particular group.
  • These groups will also not be displayed on your members’ profiles so, again, less awareness.
  • As with the Standard Groups, conversations will be posted as the default – so be sure to check your discussions for appropriate behavior.

Now that you know what to expect, I’d like to hear your feedback.  Do you see a decrease in spam and increase in conversations?  Which changes are good and which ones have made your groups less productive?  Let us know!

Remember:

  • Be the first to give to your new business relationships
  • Always pay it forward
  • Network with purpose.

Good luck and good networking! Remember… It’s All About Leverage.

Contact Bobbie for more information on Social Selling training.  Don’t forget to check out our website for our suite of services!

Bobbie

About Bobbie

Bobbie specializes in helping executives as well as sales & marketing teams maximize client acquisition through the intersection of face-to-face networking combined with social selling techniques. Her customized programs and processes not only help in building the right network of prospects, clients, referral partners, and centers of influence, but also provide techniques to become thought leaders in their industry and stay top of mind with their targets.

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