[VIDEO] Content May Be King, But Conversation is Queen in Social Selling

Targeted Engagement with your prospects on LinkedIn

Your sales team comes to you.  They’ve sent emails.  They’ve left voicemails. They’ve dropped off a gift at the office to sweeten up the gate keeper.  They can’t understand why your prospect just won’t return their calls.  Do you think perhaps that is because they are making it all about themselves and not about the prospect?  It’s time to change the game.  Spotlight out.  Let them know there is a better way.  Let them know to stop selling.  Teach them how to start Influencing.


In chess, the  king (♔, ♚) is the most important piece… Although the king is the most important piece, it is usually the weakest piece in the game until a later phase, the endgame. Players cannot make any move that places the king in check.

The  queen (♕,♛) is the most powerful piece in the game of  chess, able to move any number of squares vertically, horizontally or diagonally. Each player starts the game with one  queen, placed in the middle of the first rank next to the  king.

You see, the content is as necessary as the King in a game of chess.  But the conversations are what hold the power, just as the queen does in a game of chess.

Unfortunately, most people do not engage in content that is posted on LinkedIn, whether that means the home page, the company and showcase pages, the Publisher, or in LinkedIn Groups.  What I mean by that is that, we all just scroll, look, scroll.  But it’s time to start engaging.  Like, comment, share.

Bobbie Foedisch, Chief Social Selling Officer her at AAL, recently recorded this video blog to walk you through the step-by-step process of engaging with your prospects, earning their trust, and along the way – giving you insight into what they care about, which means building the relationship, and influencing through your comments.




Videos by Fresh Level Productions


  • Be the first to give to your new business relationships
  • Always pay it forward
  • Network with purpose.

Good luck and good networking! Remember… It’s All About Leverage.

Email: Bobbie@AllAboutLeverageLLC.com to schedule a 1:1 Conversation or visit www.AllAboutLeverageLLC.com for more information about our social selling programs.

Follow me on Twitter @KurtFoedisch for more great content!

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About Bobbie

Bobbie specializes in helping executives as well as sales & marketing teams maximize client acquisition through the intersection of face-to-face networking combined with social selling techniques. Her customized programs and processes not only help in building the right network of prospects, clients, referral partners, and centers of influence, but also provide techniques to become thought leaders in their industry and stay top of mind with their targets.

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