True Story. A few months back I had a conversation with a fellow social media enthusiast and right before our meeting, I came to find out that all of his social profiles had been taken down… and that he was the one that closed them. Knowing how much he leveraged social media to provide thought leadership and connect with his network, I was actually speechless. For those of you that know me, you know that it takes a lot forme to be speechless!
His accounts were taken hostage, with a ransom demanded. If he had only taken the appropriate steps, he may have been able to avoid the situation.
Here’s the deal, folks. We are living in a digitally enabled age. We have the ability to use digital information for good and for evil. Some folks will use it for evil. They will hijack your information and leverage it however possible in order to profit.
Just imagine building a social following and purposeful network over many years, only to find one day that your accounts have been hacked, your passwords changed so you can longer access them, then you receive messages demanding payment. If you do not provide payment, the threat is that your entire network of professionals will be sent inappropriate content from your accounts (I think we all know what I mean by inappropriate content!).
Years of work have now been reduced to nothing, your reputation is tarnished, your network is SPAM’d with inappropriate content, your company’s reputation is tarnished, and depending on your company’s social media policies, you may even face termination.
Knowledge is power. There are precautions that can be taken. Protect your LinkedIn account by activating all potential safeguards and follow best practice for passwords, such as changing them monthly or quarterly, using different passwords for different log-ins, using a mix of capital letters, punctuation, and numbers. Helpful tip – most people place the capital letter at the front and punctuation at the end, which makes it easier to crack your password. Mix it up and be original.
LinkedIn does provide us with multiple safeguards. Watch this brief 2 minute and 40 second LinkedIn quick tip video, which will walk you through the steps and best practices you should implement to safeguard your LinkedIn profile:
Videos provided by Fresh Level Productions
- Be the first to give to your new business relationships
- Always pay it forward
- Network with purpose.
Good luck and good networking! Remember… It’s All About Leverage.